What are some of the benefits of becoming a YouTube Partner for songwriters?Ĭ: In addition to monetization, your can also control how your music is used. An estimated 40% of all YouTube content contains music.Ĭ: I have found this video to be helpful in explaining Content ID in layman’s terms. It tells owners where their content is being used across all of YouTube. It is important for songwriters to get involved because music is used in so many different ways on YouTube. J: Content ID is like a back-end Shazam for YouTube. What is Content ID and why should songwriters participate? They put music in physical and digital stores, and then pay out royalties from purchases.
J: The answer is no! If you write for other recording artists, it is definitely worth considering a music publisher specific service. Using a distributor can be very helpful. Do you need to be signed to a label or distributor to monetize your music as a songwriter? They provide plentiful resources on channel strategy. As a creator, you have to be ready to produce a stream of engaging content. What’s the most important thing that songwriters should know when getting started with YouTube monetization?Ĭ: Feed the platform. This rule applies to all creators across YouTube. Do more views equal more money for each of the four different royalty recipients?Ĭ: More views usually equals more money, but the real key to success is engagement and watch time, meaning audience retention. Engagement means liking, sharing, and commenting on the video. Encouraging engagement is more important than racking up views. J: That should not stop you from considering monetizing by uploading non-music focused content if that makes sense for your brand.Ĭ: As a songwriter, you can collect mechanical royalties and performance royalties from YouTube in the US. To be notified about our upcoming chats, subscribe to our Facebook events! Does YouTube only pay the songwriter for videos that use music?Ĭ: Yes, music publishing royalties are paid to songwriters based on YouTube videos that use music. Below is a reformatted version of our discussion.
To view the entire chat transcript, visit this link. Jason Cerf is the Publishing Operations Coordinator for Songtrust. The duo joined our September Twitter Chat to discuss YouTube monetization. Previously Downtown’s YouTube specialist, Green is an expert in emerging royalty trends and optimizing data distribution. Chinua GreenĬhinua Green is the Manager of Digital and Video Operations for Downtown Music Publishing where he is responsible for the day-to-day management of Downtown’s relationships with its digital partners in the States. In our September Twitter chat (#DMchat), Downtown Music Publishing’s Chinua Green and Songtrust’s Jason Cerf fielded questions about how YouTube monetization works for songwriters.
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